Despite the regular claims on Facebook groups and the like that "kids don't read comics these days", sales of Beano continue to rise every year. Presumably the critics may be speaking from the personal experience of their own children showing no intrerest in comics but thankfully there are still lots of kids who do enjoy comics!
The average sales figures of Beano are now 54,800 per week. Yes, critics will point out that it's far lower than the heyday of the 1950s and 1960s but that was 60 years ago in a far different world than today when all print periodicals were more popular. The important fact is that at a time when most other magazines and comics have falling circulation figures the Beano's sales are bucking that trend! In 2010 Beano's average sales were 40,000 so to rise to 54,800 in 12 years is an impressive feat and a figure higher than many U.S. comics sell in a month to the whole of America.
You can find out more information at the Down the Tubes blog where John Freeman has dilligently studied the figures to give us his twice-yearly updates on British comics performances...
I'm pleased to say that I'll be returning to Beano in the issue on sale March 9th with the return of an old favourite in a new series of mini-strips. More news soon!
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