As you can see from the image above, I submitted three roughs so the editors had a choice. The top one was perhaps too ordinary. The second was probably too decorative considering it would be reduced quite small on the printed page. (And in retrospect it was probably too 'soft' to be a suitable representation of Dennis' pig!)
They chose the 'hairy' logo. I was pleased as I preferred that one myself (which was actually the design I first thought of). It's basically Rasher's characteristics as a logo.
With the rough approved I set to work on the finished version. Here it is:
And here's how it appears on the strip. (This is before the speech balloons are added obviously.) Walter discovers it's a bad idea to scoff at Rasher when he's dreaming he's chasing turnips.:
You can read Rasher every week in The Beano. (Except for this week, which is a Red Nose Day special issue.)
Follow The Beano on Facebook: http://www.facebook.com/pages/The-Beano/49497403553
...and on Twitter: https://twitter.com/BeanoComic